I collaborated with Elon University's Women's Cross Country Teams coaching staff to address their need for a more direct and efficient way to inform prospective athletes about their program and the university's offerings. The solution was the creation of an informational magazine designed to captivate and inform potential recruits.
XC Recruitment Deck
Print / Layout Design
The team was experiencing a shortage of prospective athletes and needed a compelling tool to attract more interest. The coaching staff sought a streamlined, visually appealing method to communicate the team's achievements, academic opportunities, coaching excellence, and overall program growth to prospective athletes.
Front
Back
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Designing this magazine showed me just how powerful good visuals and clear communication can be in recruiting and marketing. It wasn’t just about making something look nice—it was about crafting a tool that truly spoke to potential recruits and gave them a real sense of the team’s culture, achievements, and opportunities. This project pushed me to think more strategically about layout, storytelling, and audience engagement. Moving forward, I’m excited to keep refining my ability to create designs that don’t just inform, but also inspire action.